)
Monday, December 20, 2010
Check out the latest www.HolidaySnowballFight2010.com
Latest rendition of the Weather Channel's Holiday Snowball Fight.
Monday, December 13, 2010
Querosene House « These Old Colors
Sick house. How long does it take one to acquire this many books? Which begs the question. With the advent of the iPad and such tablet devices, will books become this and future generations vinyl records?
Wednesday, December 8, 2010
El Guincho "Bombay" (Video) - Greatest Video Ever Made.
via youtube.com
I know I have posted this before, but in my opinion, its the best video ever made. Thanks again to Chris Mora for originally turning me onto this and to Norman "The Legend" Lendzion for re-introducing me to it. Enjoy!
Friday, December 3, 2010
Sunday, November 28, 2010
Tuesday, November 23, 2010
Friday, November 19, 2010
Bouygues Telecom: Flashback Book Facebook App | Ads of the World via @jmorales273
Very cool idea. DDB Paris created an app that creates a limited edition book out of your facebook content. The user could chose the timeframe as well as up to 10 friends to be in the book. It compiled images and status updates of that time. After two days they received 15,000 fans and the book sold out in one hour (1,000) copies. Cheers!
Wednesday, November 17, 2010
Monday, November 15, 2010
Article: The ‘Path’ to Social Network Serenity Is Lined With 50 Friends | Epicenter
The ‘Path’ to Social Network Serenity Is Lined With 50 Friends | Epicenter
http://www.wired.com/epicenter/2010/11/the-path-to-social-network-tranquility-is-lined-by-50-friends/(Sent from Flipboard)
http://www.wired.com/epicenter/2010/11/the-path-to-social-network-tranquility-is-lined-by-50-friends/(Sent from Flipboard)
Saturday, November 13, 2010
Friday, November 12, 2010
Article: Stunning NYC Subway Station Hidden From Plain Sight, Until Now
Stunning NYC Subway Station Hidden From Plain Sight, Until Now
http://www.fastcodesign.com/1662679/stunning-nyc-subway-station-hidden-from-plain-sight-until-now(Sent from Flipboard)
http://www.fastcodesign.com/1662679/stunning-nyc-subway-station-hidden-from-plain-sight-until-now(Sent from Flipboard)
Tuesday, October 12, 2010
Monday, October 11, 2010
'The Simpsons' Explains Its Provocative Banksy Opening
Read the interview with an executive producer from the show here:
http://artsbeat.blogs.nytimes.com/2010/10/11/the-simpsons-explains-its-button...
Monday, September 27, 2010
Thursday, September 23, 2010
Nokia Push Burton - Turn Your Snowboarding Into a Game
via psfk.com
This is sick. Nokia and Burton have teamed up to create project that integrates sensors onto snowboards to collect motion data about tricks and movements of the rider. The tricks are collected and scored and sent to the rider's cell phone wirelessly. It is then tracked into a game like interface to be used to compete with other riders.
Sick.
Wednesday, September 22, 2010
Monday, September 20, 2010
Real-Time Tracking Of Airplane Flights On Google Earth - PSFK
via psfk.com
A new application for Google Earth that will give you information on any flight within the US air space. It will have a 20 minute lag from where the flights current position is.
Future. Yes.
Wednesday, September 8, 2010
Arcade Fire Interactive Video / The Wilderness Downtown
This is absolutely amazing. Built using HTML 5, by Director Chris Milk and the Google Chrome Experiment team.
Wednesday, September 1, 2010
Friday, August 27, 2010
Thursday, August 26, 2010
hyper local cultural sustainability
Hyper Local (http://en.wikipedia.org/wiki/Hyperlocal)
Culture (http://en.wikipedia.org/wiki/Culture)
Sustainability (http://en.wikipedia.org/wiki/Sustainability) So I have been toying around with this thought of cultural sustainability. It occurred to me while meeting with an online radio station right across the street from my office (wynwoodradio.com).
The idea behind the meeting was simple: how could we help you and how can you help us. It occurred to me that within our neighborhood and surrounding area, are many local business within the same artistic culture mentality or love for something somehow artistic. Many of us really love our work and our work becomes who we are or vice versa. Some, as the guys at Wynwood Radio, do it as a labor of love while maintaining other careers. Some like us at Macias and The Alten Group, are lucky enough to earn a living (hahahaha) doing what we love. So where am I going with this? Well truthfully I don’t know yet. However, thinking of ways that we, within this culture and local area, can help sustain and grow this culture for ourselves and for those who follow us is the basic idea. The same way cultures can sustain themselves through farming (food, electrical, water), but in this case we are sustaining our local culture by helping each other in some way (promotions, events, advertising, barter, etc.)
Culture (http://en.wikipedia.org/wiki/Culture)
Sustainability (http://en.wikipedia.org/wiki/Sustainability) So I have been toying around with this thought of cultural sustainability. It occurred to me while meeting with an online radio station right across the street from my office (wynwoodradio.com).
The idea behind the meeting was simple: how could we help you and how can you help us. It occurred to me that within our neighborhood and surrounding area, are many local business within the same artistic culture mentality or love for something somehow artistic. Many of us really love our work and our work becomes who we are or vice versa. Some, as the guys at Wynwood Radio, do it as a labor of love while maintaining other careers. Some like us at Macias and The Alten Group, are lucky enough to earn a living (hahahaha) doing what we love. So where am I going with this? Well truthfully I don’t know yet. However, thinking of ways that we, within this culture and local area, can help sustain and grow this culture for ourselves and for those who follow us is the basic idea. The same way cultures can sustain themselves through farming (food, electrical, water), but in this case we are sustaining our local culture by helping each other in some way (promotions, events, advertising, barter, etc.)
Wednesday, August 25, 2010
Monday, August 23, 2010
Thursday, August 19, 2010
Joaquin Phoenix guerilla wall post. (pic)
Ramon E. Branger
The Alten Group 3250 NE 1st AveSuite 313
Miami, FL 33137
305.893.8858
www.thealtengroup.com
www.facebook.com/thealtengroup
www.ramonbranger.com
www.twitter.com/ramonk82 Pick Two: Good, Cheap, Fast
Wednesday, August 18, 2010
Tuesday, August 17, 2010
Monday, August 16, 2010
Glazed Pork Tenderloin Recipe
The picture is what's left of the one I made. Thanks to JustAskBoo for the recipe. Ingredients for marinade:
1.5 - 2 lbs boneless pork tenderloin. 1/4 cup soy sauce
1/4 cup cider vinegar (I used balsamic)
2 tbsp brown sugar
2 tbsp honey Ingredients for glaze: 2 tsp Dijon mustard
1 cup apricot preserves Mix all the marinade ingredients together and pour over tenderloin. Cover and place in fridge overnight. Turn several times. Take pork out and place in baking dish. Spoon 1/2 cup of marinade over pork. Bake at 350 for 30-40 minutes or until pork is tender. Mix the mustard and and apricot preserve together. After pork has been in the oven 30-40 minutes take out and spread the glaze over pork. Put back in the oven for 10-15 minutes.
1.5 - 2 lbs boneless pork tenderloin. 1/4 cup soy sauce
1/4 cup cider vinegar (I used balsamic)
2 tbsp brown sugar
2 tbsp honey Ingredients for glaze: 2 tsp Dijon mustard
1 cup apricot preserves Mix all the marinade ingredients together and pour over tenderloin. Cover and place in fridge overnight. Turn several times. Take pork out and place in baking dish. Spoon 1/2 cup of marinade over pork. Bake at 350 for 30-40 minutes or until pork is tender. Mix the mustard and and apricot preserve together. After pork has been in the oven 30-40 minutes take out and spread the glaze over pork. Put back in the oven for 10-15 minutes.
Thursday, August 12, 2010
YouTube Killed the Secret Spot
rbranger@thealtengroup.com read this Surfer article on Zinio and would like to share it with you!Reading Revolutionized.
Go digital at www.zinio.com
YouTube Killed the Secret Spot
Go digital at www.zinio.com
YouTube Killed the Secret Spot
BY KIMBALL TAYLOR
CAN SECRET SPOTS SURVIVE THE AGE OF SOCIAL NETWORKING?
I’ve often thought that a good sandbar is a kind of a temporary laboratory for the real kind of surf cultureâ€"the stuff that actually happens in a lineup. Just recently, however, I realized that a good sandbar is also the perfect laboratory for the idea of a secret spot as well.
Think of any long and relatively unhindered stretch of beachâ€"from Hossegor to Big Surâ€"and you’ll find a clutch of surfers who keep an eye on the movement of sand. When a bar shapes up into something special, only a couple of trajectories can take place that essentially determine the culture of its lineup.
Either the first couple of surfers who discover the new break simply enjoy it and return alone, or they blab and the lineup grows, maxing out a limited resource, causing the development of a hierarchy, and creating conditions for the purging of excess and unwanted surfers. The entire evolution can occur in the short lifespan of an average, middle-of-the-beach sandbar.
In essence, either this new “spot†remains a “secret,†or it doesn’t. But I would argue that a lineup that quickly develops on a sandbar is simply a condensed model of what happens to all types breaks when surfers communicate over time. The surfers who establish a spot make an agreement, an unspoken contract, that decides whether a particular break is granted a “secret,†or reserved, status. Either that agreement holds or it doesn’t, but the process is well established. In fact, the very idea of a “secret spot†has held such an ennobled, even mythical, position within the surf culture worldwide that it’s as iconic now as the idea of “the perfect wave†was 50 years ago.
As a cultural development, however, the “secret spot†may not last much longer. In fact, the tools of communication available today threaten to destroy the entire category of the “secret.†And those new media tools employ our personal vanity, or our professions, to do it.
Former Dream Tour surfer Shea Lopez has spent much of his retirement from competition surfing rare, out-of-the-way, or localized spots. He says documenting those spots is a tricky proposition. “As a pro surfer, documenting your sessions is your livelihood. And so surfing and recording secrets is always a balance. But often times, I’m looking for waves that the average surfer just isn’t looking for, because they’re too remote, too heavy, or just too difficult to surfâ€" rivers, currents, extreme tides, dry rocks, sharks, cold water, or all of the above,†Shea says.
Surf magazine editors have long employed tricks to throw potential seekers off the trail, too (usually at the behest of photographers who want to return to these spots). Personally, I’ve seen a lighthouse erased, and headlands disappear. Shea says there are standards videographers adhere to as well: no geological anomalies, obvious markers, or even locals (because, let’s face it, some locals are so dedicated they might as well be geological features.)
But the democratization of the Internet has created a new phenomenon.
Earlier this winter, I traveled to a break I’d kept my eye on for a couple years because a man-made structure began to accumulate sand in its lee. It was like watching a geological feature being born, and when the first ridable waves appeared and the shape continued to grow into the extraordinary, a small group of surfers established the classic rotation and hushed tones of a secret spot. A video camera arrived one day, but I didn’t think much of it. Lots of surfers like to review and relive their sessions. The next swell, however, brought a celebrity surfer and his camera man, and the next swell brought more cameras and more pros. And then the crowds came in mass. The jig was up.
Later, I learned that the first videographer had placed a clip on YouTube with that ever-attractive subhead: Secret Spot. In the video were markers, evidence, and plenty of clues.
Googling “secret spot†netted video clips from the coast of Georgia to a river in Switzerland, from Northern Sumatra to Los Angeles. Knowing surfers to be some of the most self-interested people on the planet, I found this self-inflicted blow amazing. The logic of it spun my mind it tight little eddies. It was like discovering King Tut’s tomb and tweeting the GPS coordinates.
Then the inevitable happened, a surfer posted a clip partly titled “secret spot†to my Facebook page. This was an online “friend,†mind you, not someone I actually know, but someone I understood to be a regular, unsponsored surfer. And that very week, this surfer had surfed a spot he/she considered “secret,†and enjoyed it so much, they posted a video clip of the session onto the WORLD WIDE WEB.
EVERYDAY SURFERS WITH EVERYDAY VIDEO EQUIPMENT AND SOFTWARE POST THEIR SECRETS ON THE INTERNET FOR BRAGGING RIGHTS, AND NOT MUCH MORE.
Here is a sample of the responses the video accrued:
“Score!â€
“Secret spot video rocks.â€
“WOW!!! Way cool!â€
“I know where that spot is but I’ll never tell. Great video.â€
It turns out that it wasn’t one person, but a surfing couple who posted the video. The woman worked in PR, i.e. a professional crafter of messages. So, I had to ask: Why would you want to post video of a “secret spot†that you enjoy? What about the surfers who you shared the lineup with, and who also considered the spot “secret� Did you perceive the conflict? And did your perspective on the act of posting the video change once you read all of the comments?
“We learned a lot in 12 hours of posted comments,†wrote my online friend. “I work in marketing so I know how powerful a headline can be. I think the lure of listing the secret spot is like saying ’Neener, neener, neener’ to the rest of the worldâ€" like ‘I was there and you weren’t. Ha ha.’ You want to be the star, not the rock you are surfing over.â€
So in this case, the one thing that trumps a surfer’s best interest (or the ability to return to a secret spot and enjoy an uncrowded lineup, as well as honor the pact of that lineup to keep it secret) is the immediacy of one’s own glorification in the Internet age.
But the aspect about the slew of video clips titled “secret spot†that I found most alarming was that all of the issues that might cause a professional to blow the lid off of a spot appear absent. Everyday surfers with everyday video equipment and software post their secrets on the Internet for bragging rights, and not much more. Yet, the very amateurism that makes those videos interesting also gives away the secrets: landmarks, road signs, reef markers, lighthouses, headlands.
You score, you edit, then you publish. But the power of the information age to exploit vanity, it seems, is stronger than this bit of culture called the “secret spot†that surfers have forged over the past century. Like the lifespan of a sandbar, I fear that the idea of a functioning secret spot will only have held a temporary place among us, degrading in the current until only the lesson of its passing will remain.
California surfer films great white sharks circling his board
via grindtv.com
OMG!!!!!! I almost shit myself watching this.
How iPad Could Transform the TV-Watching Experience | Co.Design
via fastcodesign.com
Cool idea to enhance the TV watching experience. The technology would display additional information on a device such as an iPad which would mirror what you are watching on your TV. Imagine watching a football game and being able to see stats or fantasy football information on demand? Or watching a cooking show and be able to see the ingredients and/or print a shopping list or share it with you mom via email.
I think an even better idea would be to integrate all of this dynamic data directly into the TV sets themselves, thus eliminating the need for an additional device. I mean, most TV programming now a days already is supplemented with digital content online. Why not integrate them all together?
I love the future and its possibilities.
Wednesday, August 11, 2010
Tuesday, August 3, 2010
Yosemitebear Mountain Giant Double Rainbow 1-8-10 (VIDEO)
via youtube.com
This is why I love the Internet.
Tuesday, July 27, 2010
Sunday, July 25, 2010
True Blood - Babyvamp Jessica's Blog: http://babyvamp-jessica.com/
As a fan of the show and of clever use of social media, I approve this link: http://babyvamp-jessica.com/
Thursday, July 22, 2010
Article: Darth Vader Robs Bank (Photos, Oh Yes, Photos) - Gothamist
Darth Vader Robs Bank (Photos, Oh Yes, Photos) - Gothamist
http://gothamist.com/2010/07/22/darth_vader_robs_bank_photos_oh_yes.php
http://gothamist.com/2010/07/22/darth_vader_robs_bank_photos_oh_yes.php
Thursday, July 15, 2010
The Old Spice Social Media Campaign by the Numbers
The last couple of days have been an Old Spice explosion, as one of the most popular viral campaigns in recent history — in which the Old Spice Guy made personalized videos for fans, randoms and prominent bloggers alike — has taken over the social media realm. But how popular was it really? Visible Measures has some nifty numbers for us.
First, here’s the basics:
- Number of videos made: 180+
- Number of video views: 5.9 million
- Number of comments: 22,500
And that’s since Tuesday.
The campaign, which stars The Most Interesting Man in the World 2.0 Isaiah Mustafa, launched in February centered around the theme “The Man Your Man Could Smell Like.” The original ad attracted 19 million views to date across all platforms (not just the below YouTube clip).
Next came “The Return of The Man Your Man Could Smell Like,” which premiered a few weeks ago and has already garnered 6.9 million views.
As you can see, the campaign has only continued to grow in popularity — likely due to increased press/brand recognition.
According to Visible Measures, “Old Spice Responses” — a.k.a the string of custom-made vids — is one of the fastest-growing online video campaigns of all time. The company compares the endeavor to some of the most popular viral videos to date below, and how they’ve grown over the course of 24 hours (to be fair, “Old Spice Responses” had a time limit attached, so there was more urgency to participate with this particular string of videos than there was to get in on, say, the Susan Boyle craze).
Using Viewers to Go Viral
What’s genius about this endeavor is how Old Spice and marketing agency Wieden + Kennedy have used viewers to go viral. Yesterday, I was chatting with Dan Greenberg of Sharethrough — a company that seeds viral videos for brands — about the campaign, and he pointed out that, “Brands don’t make viral videos, users make videos viral.” That’s exactly what Old Spice achieved, rather handily.
Read Write Web has an excellent piece on how exactly this campaign worked, explaining how a team of “tech geeks, marketers and writers” gathered together and tapped everything from Facebook and Twitter to Reddit and 4chan (yes, 4chan — they went there) to make this thing go global. As I pointed out on Tuesday and Stan Schroeder opined this a.m., this campaign worked so well because it spoke directly to you.
A New Kind of Viral Video?
“In a way there’s nothing magical that we’ve done here,” Wieden + Kennedy’s Global Interactive Creative Director Iain Tait, told RWW. “We just brought a character to life using the social channels we all [social media geeks] use every day. But we’ve also taken a loved character and created new episodic content in real time.”
And that might be the most interesting part of the whole deal — how overwhelmingly positive it is. Let’s face it, most viral videos are shocking, disturbing and/mocking of their subject (as much as I adore “Double Rainbow,” it is, well, kind of mean). There’s none of that here. Instead of trying to trick folks into sharing content by creating something shocking or over-the-top (which would impel one to pass it along via the “WTF!?” sentiment) or coasting along on an established viral meme and attaching a product to it (as folks have done with Chatroulette and flash mobs), Old Spice first created a character that people — shock, shock, horror, horror — liked, and then created an immersive experience that people wanted to be a part of.
Congrats, Old Spice. You’ve set the precedent. Now ready yourself for the deluge of less successful copycats.
For more Web Video coverage:
- Follow Mashable Web Video
- Subscribe to the Web Video channel
- Become a Fan on Facebook
- Download our free apps for iPhone and iPad
via mashable.com
Wednesday, July 14, 2010
Improv Everywhere Brings "Star Wars" to NYC Subway Car [VIDEO]
via mashable.com
So awesome! Improv Everywhere strikes again.
Tuesday, July 13, 2010
Wednesday, July 7, 2010
Ridley Scott and YouTube Want You To Film One Day in Your Life
via mashable.com
Cool crowd-sourcing project produced by Ridley Scott. I do wonder if this is for a brand or campaign or something along those lines. But nevertheless its pretty cool.
Thursday, July 1, 2010
The Alten Group engaged to develop Interactive video installation for Verizon at Jets-Giants Stadium
We are excited to announce that The Alten Group has been engaged by Lava Studio to develop an interactive video installation at the new Jets-Giants Stadium, site for the Super Bowl in 2014. We will be responsible for all interactive programming using Adobe Director. The installation will be created for Verizon. Stay tuned for more news.
Alex Bogusky Resigns From MDC
via adweek.com
Wow. Interesting news in the Ad world.
Adweek excerpt below:
Alex Bogusky, the legendary creative leader at MDC Partners and a founder of its flagship agency, Crispin Porter + Bogusky, has resigned from the company. In recent years, Bogusky, 47, has had less day-to-day input at Crispin as he pursued outside writing projects.
In early 2008, he was named co-chair at Crispin, with agency creative execs Andrew Keller and Rob Reilly assuming top creative responsibility as co-ecds. In January, Bogusky assumed a top MDC creative role.
"Alex Bogusky has resigned from MDC Partners in order to focus his time and energy on pursuing a number of initiatives and issues apart from advertising and marketing that he feels strongly about," the company said in a statement. "We have enjoyed a long and tremendously productive partnership over the past 10 years and have the utmost respect and admiration for Alex. We're confident that many important causes will benefit from his passion and brilliance, and wish him the very best in all of his future endeavors."
Sunday, June 6, 2010
How To Destroy Angels- Free Music
Trent Reznor's latest project is available for free on howtodestroyangels.com
Enjoy!
Friday, June 4, 2010
Puppets Invade LA Highways — ANIMAL
Since yesterday, artist Joel Kyack has launched project Superclogger. As part of LA><ART, weekly summer interventions will bring puppet shows to various LA highways mid evening traffic rush (a.k.a. the shittiest time-place to be in, short of a natural disaster or war zone). Shows will be performed from the back of a nondescript white pickup truck with sound broadcasted to the drivers’ stereos. To hunt down the guerrilla puppeteers, follow @Superclogger10.
Such a cool idea, but I wonder how many accidents this will cause. :)
Thursday, June 3, 2010
HOLY SHIT ITS THE FUTURE: Nils Guadagnin: HOVERBOARD (Video)
I know its an art piece and all, but its a cool art piece nonetheless! The future is now.
LEGO CLICK: A Well Decorated Case Study for Social (and Viral) Media - PSFK
The LEGO Click campaign helped originating agency Pereira & O’Dell take home 1 silver and 2 bronze pencils at the 2010 One Show Interactive Awards in May. Elements of the campaign were honored in online video, mobile and the integrated categories. The campaign captured and celebrated “those unpredictable but powerful light bulb moments in life when things just CL!CK”. But perhaps more interesting than its awards are some of the core elements of the campaign – mostly digital in nature – and how they spread.
According to Pereira O’Dell’s site, LEGO used the still-recessionary 2009 to take a gamble with digital and social media, and in targeting the now-adults that grew up with the brand. Starting with some rather experiential tactics at the intersection of art and PR, the campaign proceeded to launch an iPhone app, as well as a 3-minute branded entertainment video. That video went on to be shown on the brand’s dedicated site, social media sites, and even the TED conference in early February, before winning bronze at the One Show’s branded entertainment category.
The campaign was mostly digital and social in nature, with viewers sharing and spreading the video, and contributing their own examples of moments where their creativity, inspiration and idea just “clicked”. Some of the key performance metrics achieved by the campaign included
- The LEGO iPhone app had almost 2 million unique downloads and more than 8 million sessions, per Apple, during its launch month of January alone
- By March 2, the “Click” film had amassed more than 1.6 million views and enjoyed two consecutive weeks in the top ten of Ad Age’s weekly Viral Video Chart, which lists branded videos with the highest number of views.
- By the end of February, LEGO had 836,000 fans on Facebook, and the average time spent on the “Click” site was just under four minutes, per Google
Even more surprising – and inspiring – is the fact that LEGO does not track how many people go to the LEGO online store after viewing “Click” content. LEGO views the overriding goal of the campaign to be to drive brand affinity – not direct sales. Rather than risk turning people off with a sharply commercial edge, the campaign does not direct users to the LEGO store from any of the “Click” content. As a result of the aforementioned performance metrics achieved by the campaign, LEGO’s Mike McNally – Brand Relations Director – states that budgets for social media will become a permanent part of the marketing mix and will likely increase.
[via Pereira O'Dell and Paul Isakson]
via psfk.com
Friday, May 21, 2010
For all of you Pacman fans, go to Google.com today and play
Awesome idea for Pacman's 30th anniversary. After you are done playing in
redirects search results for the video games anniversary.
Write The Future - Nike Futbol Spot (Video)
via vimeo.com
Awesome spot by Nike, directed by Alejandro G. Iñarritu. 3 minute epic on the importance of every action on the World Cup stage.
Tuesday, May 18, 2010
Thursday, May 13, 2010
Monday, May 10, 2010
Sunday, May 9, 2010
Wednesday, May 5, 2010
Google Search Gets a Major Overhaul [PICS]
After months of testing and speculation, Google is finally releasing the next edition of Google search to the public, complete with a left-hand menu bar and even an update to the well-known Google logo.
The new version of Google (
) has some major differences, but the changes can be broken down into three groups: design changes, the addition of a left-hand navigation panel and a more “unified” search experience.
The product that is launching today has been the result of countless experiments Google has run, many of which our readers have noticed. I spoke with Patrick Riley, the technical lead for Google Web Search, about those experiments and how they ended up in this edition of Google Search (
).
Design Changes: Simplicity Is Bliss
The first thing most people will notice are the design changes to the home page, search results page and the Google logo.
Here’s what it looks like:
The focus on simplicity hasn’t changed — in fact, that’s why Google created a new edition of the logo, which removes most of the shadow, some of the gradient and even the “TM” symbol at the end.
As Patrick Riley told me, the intention is to go for a cleaner and simpler look across the board. The new Google logo will roll out on Search starting today and will eventually replace all of the other logos on Google’s other properties.
The search results page has also been cleaned up. The traditional blue box that encompasses the search box at the bottom of the search engine results pages (SERPs) has been removed. The underlines under the numbers and several of the links have also disappeared.
Left-Hand Navigation
The design changes aren’t the biggest ones rolling out today, however; it’s the left-hand navigation that is going to be most obvious to users.
Whenever you perform a search with the new interface, the left-hand navigation you see above will appear. The top left should be self-explanatory; it lists the types of searches you can make, such as image search, shopping search and books search.
What you may not realize at first glance is that this is a dynamic sidebar; Google has designed it to change based on the type of search you’re making. If you’re looking for breaking news, Blog (
) and News (
) search is more likely to pop up, while if you search for clothes or shoes, Shopping Search is likely to appear in the list.
Below that section are the query related search tools — things such as related searches, Wonder Wheel, and timeline. Again, this section is dynamic and changes based on the type of search you are making.
Overall, the system is designed to help users refine search results by adapting to their search needs. However, the changes are also meant to “unify” the search experience — when you click on any of the menu items, it doesn’t take you to a completely different looking search results page. The left-hand menu will stay put as you search, which should make it easier for users to navigate the page.
The Experiments Are Not Done
While the new version of Google Search has officially launched, Riley told me that it isn’t the end of the experimentation or of changes to Google’s best-known product. He pointed to the countless iterations of Google over the years, as well as some different designs that the company tested out. Google will continue to run most of its search experiments as it rolls this version to the rest of the world.
What do you think of the new Google design? Are you a fan of the new left-hand nav? Let us know in the comments.
For more technology coverage, follow Mashable Tech on Twitter (
) or become a fan on Facebook (
)
via mashable.com
Sunday, May 2, 2010
Saturday, May 1, 2010
Friday, April 30, 2010
Oil Clean Up Volunteer Opportunities
Clean Up Oil This Weekend!
Help Clean Up Florida's Coast Before Oil Hits! In 8 days: 2,157,706 gallons of Oil Spilled
Because so many of you are following news of the Gulf of Mexico oil spill, we thought you might be interested in 3 ways you can help with the oil spill issue today and this weekend: 1. Travel to Panhandle and West Coast of Florida beaches. According to consultants working for BP, the best thing we can do right now to prepare for oil making landfall is to clean up the shorelines. The less garbage and debris on shorelines the easier they are to clean up. Get get to your favorite west coast shoreline today or this weekend and help speed up the clean up process. (DO NOT remove any live plants. Simply remove any garbage, large shells, drift wood, etc. Debris should be removed to the extent that wave and tides can reach.) 2. While the President has temporarily changed his mind to drilling, Click Here to tell the Obama Administration new drilling is NOT THE ANSWER. The tragedy in the Gulf of Mexico makes it clear that it is time once again time to restore those moratoriums. 3. Take the Wall Street Journal Poll on Oil Drilling Expansion and share with others. How to Stay Up to Date on this Issue! Click here to subscribe to an email list specifically set up to keep you apprised of the Gulf of Mexico Spill including volunteer oil spill training. To learn more about volunteering at oil spills go to the Oil Volunteer Handbook. Recent News Clips
St. Petersburg Times focusing on oil spill issues and impacts
Miami Herald Winds Could Shift
Rep. Markey (D-MA, ocean champ) setting up hearing to grill big oil To stay up to date on this and more go to WWW.NOTTHEANSWER.ORGedavanzo@surfrider.org • Surfrider Foundation Florida Chapter Network 
This CoolerEmail was delivered to you by Surfrider Foundation Florida Chapter Network. You can take your email address off Surfrider Foundation Florida Chapter Network's email list, or update your preferences and/or send comments to Surfrider Foundation Florida Chapter Network. If you request to be taken off Surfrider Foundation Florida Chapter Network's email list, Surfrider Foundation Florida Chapter Network will honor your request pursuant to CoolerEmail's permission-based email terms and conditions. Postal address: 120 1/2 South El Camino Real Suite #207, San Clemente, CA 92672
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