Thursday, July 1, 2010

Alex Bogusky Resigns From MDC

Wow. Interesting news in the Ad world.

Adweek excerpt below:
Alex Bogusky, the legendary creative leader at MDC Partners and a founder of its flagship agency, Crispin Porter + Bogusky, has resigned from the company. In recent years, Bogusky, 47, has had less day-to-day input at Crispin as he pursued outside writing projects.

In early 2008, he was named co-chair at Crispin, with agency creative execs Andrew Keller and Rob Reilly assuming top creative responsibility as co-ecds. In January, Bogusky assumed a top MDC creative role.

"Alex Bogusky has resigned from MDC Partners in order to focus his time and energy on pursuing a number of initiatives and issues apart from advertising and marketing that he feels strongly about," the company said in a statement. "We have enjoyed a long and tremendously productive partnership over the past 10 years and have the utmost respect and admiration for Alex. We're confident that many important causes will benefit from his passion and brilliance, and wish him the very best in all of his future endeavors."

Posted via email from ramon branger's digital goodness blog

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