I know that its not digital, but its still cool. As part of their "Is it Monday Yet?" campaign, Weiden + Kennedy, New York created this awesome collateral piece. Quoted from Creativity: "With an enclosed sponge, grass seed packet and paper cut-out ref, goal posts and football, Monday Night Football fans get grow-it-yourself mini-fields for their desks."
Monday, September 8, 2008
Watch the grass grow!!!
Labels:
advertising,
Collateral,
football,
NFL,
Weiden + Kennedy
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