Found this on Agency Spy:
"The Winter issue of Martha Stewart Weddings will be the first women's magazine to allow readers to snap a picture of the ads with their phone and through a shop called, SnapTell, instantly get back content from an advertiser."
Traditional mediums need to continue to find clever ways to engage consumers in order to keep up with technology.
Wednesday, September 17, 2008
Martha Stewart and QR Codes
Labels:
advertising,
mobile,
print
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