via psfk.com
Documentary created by Absolut and Jay Z called NY-Z. It launched yesterday in Madison Square Garden to the audience while the stage was being created. Its going to officially launch on March 22nd on Facebook.com/absolut
Absolut is one of those brands that truly gets it and truly uses social media to its full potential. It also points out the obvious: ITS ALL ABOUT CONTENT. The video, as you can see, is wonderfully shot and gives users an inside look at a very popular and successful artists. Branded entertainment at its best.
Nice job Absolut.
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