via psfk.com
Another great example of how social media influencers are a great asset to any social media strategy. It also is a great example of how understanding your target audience is one of the most important things in a marketing campaign, but specially in regards to social media. I know it sounds obvious, but what a female 13-17 does online vs a female 35-44 does is completely different. As always, its very important to know what your goals are before doing anything. In this case, the promo did a great job of branding for the company, but it did not necessarily translate to sales.
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