Last month I posted a video of a digital magazine concept and I spoke about how it incredible it would be to pick up any magazine in the world on a digital platform such as that one. Well, the iPad has made that a reality only a month later and Wired Magazine is taking full advantage. The user interface on this application is just incredible. So intuitive and user friendly. There is no excuse for magazines not to take advantage of the iPad or any other digital platform to come as a new and more powerful revenue stream. Forget full page ads geared towards the demo of the entire subscription base. How about multiple (hundreds or thousands) of new potential advertisers, communicating to the exact type of person they want. Just beautiful. Congrats WIRED!
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