Trent Reznor's latest project is available for free on howtodestroyangels.com
Enjoy!
Sunday, June 6, 2010
How To Destroy Angels- Free Music
Friday, June 4, 2010
Puppets Invade LA Highways — ANIMAL
Since yesterday, artist Joel Kyack has launched project Superclogger. As part of LA><ART, weekly summer interventions will bring puppet shows to various LA highways mid evening traffic rush (a.k.a. the shittiest time-place to be in, short of a natural disaster or war zone). Shows will be performed from the back of a nondescript white pickup truck with sound broadcasted to the drivers’ stereos. To hunt down the guerrilla puppeteers, follow @Superclogger10.
Such a cool idea, but I wonder how many accidents this will cause. :)
Thursday, June 3, 2010
HOLY SHIT ITS THE FUTURE: Nils Guadagnin: HOVERBOARD (Video)
I know its an art piece and all, but its a cool art piece nonetheless! The future is now.
LEGO CLICK: A Well Decorated Case Study for Social (and Viral) Media - PSFK
The LEGO Click campaign helped originating agency Pereira & O’Dell take home 1 silver and 2 bronze pencils at the 2010 One Show Interactive Awards in May. Elements of the campaign were honored in online video, mobile and the integrated categories. The campaign captured and celebrated “those unpredictable but powerful light bulb moments in life when things just CL!CK”. But perhaps more interesting than its awards are some of the core elements of the campaign – mostly digital in nature – and how they spread.
According to Pereira O’Dell’s site, LEGO used the still-recessionary 2009 to take a gamble with digital and social media, and in targeting the now-adults that grew up with the brand. Starting with some rather experiential tactics at the intersection of art and PR, the campaign proceeded to launch an iPhone app, as well as a 3-minute branded entertainment video. That video went on to be shown on the brand’s dedicated site, social media sites, and even the TED conference in early February, before winning bronze at the One Show’s branded entertainment category.
The campaign was mostly digital and social in nature, with viewers sharing and spreading the video, and contributing their own examples of moments where their creativity, inspiration and idea just “clicked”. Some of the key performance metrics achieved by the campaign included
- The LEGO iPhone app had almost 2 million unique downloads and more than 8 million sessions, per Apple, during its launch month of January alone
- By March 2, the “Click” film had amassed more than 1.6 million views and enjoyed two consecutive weeks in the top ten of Ad Age’s weekly Viral Video Chart, which lists branded videos with the highest number of views.
- By the end of February, LEGO had 836,000 fans on Facebook, and the average time spent on the “Click” site was just under four minutes, per Google
Even more surprising – and inspiring – is the fact that LEGO does not track how many people go to the LEGO online store after viewing “Click” content. LEGO views the overriding goal of the campaign to be to drive brand affinity – not direct sales. Rather than risk turning people off with a sharply commercial edge, the campaign does not direct users to the LEGO store from any of the “Click” content. As a result of the aforementioned performance metrics achieved by the campaign, LEGO’s Mike McNally – Brand Relations Director – states that budgets for social media will become a permanent part of the marketing mix and will likely increase.
[via Pereira O'Dell and Paul Isakson]
via psfk.com
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