Best thing I have ever seen.

The B, the O, the B, the B, the Y, the D, the I, the G, the I, the T, the A, L. DIGITAL
Another great example of how social media influencers are a great asset to any social media strategy. It also is a great example of how understanding your target audience is one of the most important things in a marketing campaign, but specially in regards to social media. I know it sounds obvious, but what a female 13-17 does online vs a female 35-44 does is completely different. As always, its very important to know what your goals are before doing anything. In this case, the promo did a great job of branding for the company, but it did not necessarily translate to sales.
This guy is awesome, he gets on chat roulette and improvs songs based on the people he sees. Pretty damn funny.
Last month we looked at the Wired magazine iPad demo. Here's a demo for Sorts Illustrated. Sweet!
Documentary created by Absolut and Jay Z called NY-Z. It launched yesterday in Madison Square Garden to the audience while the stage was being created. Its going to officially launch on March 22nd on Facebook.com/absolut
Absolut is one of those brands that truly gets it and truly uses social media to its full potential. It also points out the obvious: ITS ALL ABOUT CONTENT. The video, as you can see, is wonderfully shot and gives users an inside look at a very popular and successful artists. Branded entertainment at its best.
Nice job Absolut.